Founded in 1975 Giorgio Armani S.p.A is an Italian fashion house established by Giorgio Armani which manufactures, designs, distributes and retails haute couture, leather goods, ready to wear, shoes, watches, jewelry, accessories, cosmetics, eye wear and home decor. It is headquartered in Milan, Italy. Giorgio Armani has wide portfolio of products and sister concerns operating in several segments of the fashion market. It is a luxury brand that markets other labels such as Armani Prive, Giorgio Armani, Emoprio Armani, Armani Collezioni, Armani Jeans and Armani Exchange. This brand presents high-end fashion, prestige and class of the products it manufactures.
Armani Jeans features opulent elegance which mostly the rich and high society nobles find appealing. AJ is the topmost brand in the fashion industry and offers commitment to customer comfort and satisfaction.
AJ is the 4th grand level brand of ARMANI. This line is considered the minimalist price point for the entire Armani line and directed at the adult age group, focusing mainly on 18-30 year old demographic that wants luxury apparel at an affordable price. This clothing line has designs that are all the current fashion innovations for the younger segment. Armani Jeans is, basically, a youthful and modern apparel line sharing common aesthetic of its parent luxury label. This line offers denim collection for women and men alongside a variety of Bags, Shirts, pants, jackets, Wallets and dresses.
The strengths of Armani Jeans are the unique products and brand name. And opportunities that can be seen mostly favorable to it are fragmented market, online market, new products and innovations. Known for excellent quality, it is capable of continuing to be on top for many more years to come.
For women, there are skinny jeans in denim satin, wash push-up jeans, skinny jeans in leather effect denim, slim fit dark wash jeans, medium wash skinny jeans et cetera; men can purchase regular fit medium wash, regular fit rinse wash, extra slim fit dark wash, slim fit in cotton twill, 5-pocket trousers in stretch carbadine, dark wash anti-fit jeans, medium light ergonomic and indigo panama ergonomic jeans.
Accessories: Armani jewelry, perfumes, watches and makeup lines have been expanded into the high-fashion department stores such as Neimann Marcus, Nordstrom’s, or Macys. These are taken to be potential prospects due to accessibility of the luxury brand. Accessories under this brand is considered lucrative and modish at same time.