In 1851, Carl Franz Bally and his brother Fritz Bally founded Bally & Co in the basement of the house owned by their family in Schonenwerd in the Canton of Solothurn, Switzerland. Frederic de Narp is the current CEO of Bally shoe, Pablo Coppola is the design director and JAB Holdings is at the helm. The idea was originated when he decided to buy a pair of lace-up booties for his dear wife in Paris. By the 1870s, the company was known all over the world as the leader and pinnacle of footwear industry. At first, the company’s name was changed to CF Bally and then to CF Bally & Sons. After the demise of its founder Carl Franz, Bally gained worldwide recognition and stores were opened in Geneva and Montevideo (Uruguay) in the year 1870. The other cities were acquainted in the following years- Buenos Aires (1873), Paris (1879) and London (1882). The brand was not only limited to footwear and soles. It began to sell clothing, leather goods, and handbags for both the genders. Bally received applaud and garnered attention when it reached out to masses by opening its stores in Singapore, Malaysia, Japan, Lebanon, Hong Kong, Brazil, Saudi Arabia, Turkey and Australia.

At present, the company is headquartered in Caslano, Ticino, Switzerland. Bally has its boutiques in almost all the major cities and countries of the world- mainland china, Japan, Hong Kong, India, Malaysia, Vienna, Berlin, Hamburg, Munich, Ingolstadt, Dusseldorf, London New Bond Street, London Heathrow, Bicester, hackney, Manama, Kuwait, Olaya street in Riyadh, Abu Dhabi and Dubai, Atlanta, Beverly hills, Boston, Costa Mesa, Honolulu, Houston, Las Vegas, McLean and New York City.

The online Bally store offers choices in the following categories for men alone. Shoes- boots, drovers, lace ups, loafers, moccasins, monk straps, sandals, shoe care and trainers; bags- backpacks, briefcases and portfolios, business bags, clutches, messenger bags, totes and travel bags; accessories- belts, bracelets, card holders, coin holders, cufflinks, gloves and hats, key holders and clips, scarves, sunglasses, technology cases, ties, travel accessories and wallets; ready to wear- coats, jackets, jeans and trousers, jumpers and tops and shirts are offered to men.

For women there are shoes- boots, flats, heels, sandals, shoe care, trainers and wedges, bags-backpacks, bowling, clutches, mini bags, shoulder bags, top handles and totes; accessories- belts, card holders, gloves and hats, jewelry, purses, scarves, small accessories, sunglasses and travel accessories; ready to wear- coats, jackets, dresses, jeans and trousers, jumpers, skirts, swimwear and tops and shirts.