CALVIN KLEIN

Calvin Richard Klein was born on November 19, 1942 in Bronx, New York. He is an American based fashion designer who has garnered worldwide recognition for his designs and advertising campaigns. He launched his company Calvin Klein Inc., in the year 1968. It is a luxury brand that not only deals in apparels but fragrances, footwear, leather goods, accessories as well. He began his career with Dan Millestein who was a cloak-and-suit manufacturer. The following years were spent at several stores in New York. Well, Klein was not the only person behind the set-up of his company. Barry K.Schwartz equally contributed in taking it to the zenith. He is respected for his clean lines. His first show at New York Fashion Week gave him the name ‘Next Yves Saint Laurent’. He has been awarded by Councils of Fashion Designs of America not once but three times.

Calvin Klein fitted jeans created rave in the fashion world and till date maintains it. Calvin Klein designs for men, women; jeans, underwear, handbags, shoes, and fragrance. If you visit the online address of the label, the collections of spring 2016 will show- news, events, advertising, runway and eyewear. The platinum and main label feature the fall- autumn, spring, winter and summer collections. It displays the finest of all- dresses, trousers, shirts, underwear et cetera.

The other categories are Jeans, Performance, Underwear, watches, jewelry and fragrance. The campaigns of Calvin Klein are far more eye-catching than the contemporary brands. Seldom have they raised the temperature of the fashion critique across the world. The strategic planning behind it is to win customers that appreciate innovation and believe in the creativity invested by this luxury brand. The most recent ad campaign for Calvin Klein underwear featured a lot of famous celebrities coming together with a moto- “I_____ in my Calvins”. It became an instant hit overnight. Celebrities that were featured in this ad campaign are- the supermodel Kendall Jenner, the favorite English soccer player David Beckham, the music sensation Justin Bieber, Robert Pattinson’s girlfriend and fiancé FKA Twigs and so forth.

It is also known to be actresses’ favorite red carpet designer like Angelina Jolie, Sarah Jessica Parker, Kendall Jenner, Kylie Jenner, Gigi Hadid, Sienna Miller, Golshifteh Farahani, Emma Stone, Jennifer Lawrence, Alessandra Ambrosio, Lily Aldridge, Miranda Kerr, Khloe Kardashian, Kourtney Kardashian, Kim Kardashian, Emma Stone, Rosamund Pike, Liv Tyler, Megan Fox et cetera.