Diesel, the Italian Brand was established in 1978 by Renzo Rosso targeting the young-adult market. The label began exclusively as a custom denim label & later evolved as a lifestyle brand; Diesel with its influential cuts & crafted styles has a great prêt-à-porter collection to offer.
The label was set up on the conception of- declining the submissive and subservient swerve following archetypal of the fashion industry, considering the world as a unique, undetermined massive culture. The company speedily saw an upsurge during 1985, Rosso, the creative director acquired complete dominance of the company. And within a span of 5 years the brand laid down its international merchandising campaign in 1996, New York!
The design & crafting squad aimed to overthrow the fashion authoritarians and let their personal tastes rule the world. It is on this ground that Diesel right away evolved in developing flairs, materials, fabrication methods and quality control; securing a striking quality product.
The brand’s team reflects a wide diversity of individuals and personalities from all around the globe, aiming an irregular, active vitality in the company. Diesel faculty and their functioning procedures are unusual and yet generative. Under the brand’s umbrella, the company has both men’s and women’s apparels, fragrance, eyewear, footwear, leather wear, a luxury line, Diesel Gold, and 55 DSL- the sports arena and Kids wear.
Clothing: The Company introduced itself as a custom denim company offering many powerful styles and cuts. The different styles of jeans for Men embody: Zathan- slim bootcut jeans in different washes, Thanaz- straight leg slim fit jeans. For Women it embodies: Matic, low rise, skinny jeans, Lowky-straight leg cut jeans and Liv- Straight leg jeans.
Accessories: Diesel Accessories collection includes eye-wear, time-pieces and belts for both men and women. The unparalleled timepieces feature iconic denim straps, bold and statement making watches with intricate designs.
Footwear: You can make round the town sojourns in inspirational sneakers, distressed effect boots and chic designed sandals!
Campaigns: Another very interesting feature about Diesel is their unique international merchandising strategies. These unique and unparalleled strategies have been studied as a model in various institutions. Few campaigns examined as model are: “Global Warming Ready”, “Be Stupid”, “Live Fast” and “Human After all”