The Fred Perry shirt became a roaring success when launched at Wimbledon in 1952 and was immensely popular among teenagers throughout the 1960s and 1970s. A laurel wreath is the brand’s logo, based on the true symbol for Wimbledon. At present, the brand is owned by a Japanese corporation and formerly sponsored by British tennis player Andy Murray.
Clothing: Fred Perry offers apparel for men, women as well as kids. For men specially, the brand offers pique shirts, coats and jackets, knitwear, track jackets, trousers, T-shirts and woven shirts; women also have the same categories with fewer exceptions such as inclusion of dresses and skirts. The idea of Fred Perry is to imply the attention of the customer towards sports clothing and the unique quality of the fabrics used in the creation. From Twin tipped dot pique shirt light smoke, gingham trim pique shirt graphite marl, Lindsay tartan trim pique shirt, camo zip neck pique shirt twill, sporta authentic bold tipped to fishtail parka blue granite, down field jacket forest night, shearling lined wax parka wren have exemplified the comfort and grace of sport wear for men.
Footwear: Every ball falls in the court of Fred Perry really well. Shoes for men are procurable under categories such as Byron, Ealing, Howells, Kendrick, Kingston, Newburgh, Northgate, Southall, Spencer, Stockport, Umpire and Reissues where each piece tells the story of what came before. Women with an athletic charm can choose from Henrietta, Kingston, Phoenix, Ronnie, and lately reissues.
Bags: There are well-tailored and not-mundane looking barrel bags, Holdall, shoulder bags, and tote for men; women have a change with the inclusion of rucksacks and sling. They are pure leather made, tartan, saffiano, chequerboard, British Milerain.
Accessories: They are not monotonous like the usual and have an array of colours to adorn all men and women. They sell varieties in beanies, gloves, scarves, hats and caps, belts, socks and wallets.