Kate Spade being the co-founder of the designer brand, Kate Spade New York launched its first store in 1996 in SoHo. The high brow debuted with six silhouettes and mixed sleek, imagery shapes and color blocks palettes in a creative way. This marked the beginning of the designer brand. Today, the company has grown into a global lifestyle brand, which aims at motivating colorful living through apparel, handbags, shoes, jewellery, eyewear, fragrance, tabletop, bedding and gifts.
Clothing: Kate Spade reflects the brand’s spirited approach and commitment to visible curiosity and passion for inculcating any pattern lively and fresh. Crisp color, graphic prints and extraordinary soberness are the hallmarks of their clothing and exuberant approach to the everyday inspires style with a dash of incandescent charm. For women, it’s all about colorful living and that is the reason behind categories and amount of colors involved in the making- dresses and skirts, jackets and outerwear, tops, sweaters, jeans, pants, shorts and rompers; also their collections, namely, bridal and Madison collection. Adjectives that define the collection are youthful, classic, chic, trendy, well-made, fun, quirky and desirable. It has all, from color block bow back dress, dessa, fit and flare, rose brocade open back, bow shift, sequin collar to sweaters that are embellished, tab bow, texture front, chunky knit, peplum, fuzzy, window panes et cetera.
Handbags: The label is a strong brand identity with distinct bags that bring recognition to the brand. Handbags are specially made for the primary audience, which is Blair, women 18-30, trend conscious, young, urban, predominantly Caucasian and adventurous at heart. It offers satchels, shoulder bags, totes, cross body, clutches, diaper bags, travel bags, and matching sets.
Footwear: The secondary audience of Kate Spade, which is, Carole usually prefers the shoes category, for more dynamic women who have an affinity for classic and timeless shoes with a modern twist. Sandals, flats, sneakers, heels, and boots are procurable and are loved by women of all ages. There are yillie boots, darota boots, Sonia, samara, taley and Christina boots; flats- gino, carima, Ericka, corina, clove, Karry too, willa, and go-taxi et cetera.
Accessories: The category offers wallets and wristlets, jewellery, watches, travel accessories, cold weather accessories, key chains, cosmetic cases, tech, leg wear, fragrance, sunglasses and glasses; collection are namely, monogram shop, travel shop, on purpose, bridal, Madison avenue. Collection, and online exclusives.