Marni is an Italian fashion house, obviously luxury in every manner possible. It was institutionalized in the year 1994 by designer Consuelo Castiglioni and who till date continues as the Creative designer for the fashion label.
This fashion house commenced back in the year 1994, when Consuelo gained recognition for her successful efforts to make fur as a fashion statement, drawing inspiration from her better-half’s family fur business. Back in those days, fur was utilized more in an old school manner, but the woman designer visualized it differently. She wanted to treat it as a usual fabric to create contemporary, accessible clothing. She named her fashion label after her sisterâ€™s name Marni and felt growth in the business as customers were more inclined to wear something or match with their fur coats and jackets.
At present, the fashion label is delved in manufacturing, ready-to-wear clothing, bags, accessories, eyewear, and jewelry. According to Jenna Lyons, women these days represent modernity and have bought tremendous changes in their fashion choices such as being bold via color, shape and pattern and are more inclined to look beautiful for themselves than for other men. The first ever menswear collection by Marni was launched for the public accessibility in the year 2007, ironically also introduced leggings as new bottoms for men.
Also in November 2011, H&M teamed up with this luxury label and their work would be launched the Spring of the following year. Year after the previous one, , the first fragrance of Marni, called ‘Marni’ was launched.
The President of OTB, Renzo Russo owned more than half of the Marni fashion house by the end of 2012. Renzo Russo also acquired Viktor & Rolf, Diesel Maison Martin Margiela and Staff International.
There is a distinct aesthetic value about Marni. Perhaps that is because Castiglioni continues to head her fashion line as the Chief designer and also who brings “European-inflected bohemianism” in her efforts. Marni’s collections have been given certain synonyms such as feminine, cheerful, off-beat, quirky and so forth. Not only this, idiosyncratic relief were always part of the brand and of course vintage material that defined the classic character of Marni. Marni consistently retains her chief validity with audacity yet has become what we know as ‘more streamlined’. Other symbolic detail work include the art of color blocking, unusual patterns, juxtapositions of fabric and material, usage of extraordinary colors such as beige or gray.