Moschino is an Italian luxury apparel and accessories fashion house which was founded in 1983 by Franco Moschino. It specializes in ready-to-wear, footwear, fragrance, leather and fashion accessories, luggage etc. Moschino has gained accolades for its innovative, cheerful, eccentric-designs and refreshing patterns. The luxury label includes several labels undersign the parent concern: Moschino-women’s and men’s main line, Moschino Cheap and Chic – women’s secondary line, created in 1988, Love Moschino-women’s and men’s diffusion line, known as Moschino Jeans from 1986 to 2008, in order of exclusivity. Also, jewelry, accessories, fragrance, watches, cosmetics and jet hamlets are sold under the brand. Moschino has a global retail network of franchise stores and mono-label stores, shop-ins-shop, corners and soft corners.
Clothing: Clothing by Moschino is quite unique as compared to the elegant work of contemporary side. The line has displayed collection ranging from sponge bob, McDonald’s to Barbie fashion shows. The clothes by the brand exemplify that they have broken free from the conventional fashion and destroyed the myth that fashion ought to be original and serial. The clothing line croons the ideas of a form of self-expression and projection of personality. The real audience for Love Moschino is young generation because the use of print colors and patterns make the whole projection more appealing. There are coats, jackets, sweaters, fleece wear, T-shirts, shirts, dresses, skirts and pants available in this category with amusing slogans like ‘You wanted a Moschino shirt so here it is’.
Handbags: Handbags for women are available in different categories such as backpacks, clutches, fanny packs, large fabric bags, leather bags, medium fabric bags, medium leather bags, small fabric bags, small leather bags and wheeled luggage.
Footwear: The footwear category offers ankle boots, ballet flats, boots, closed-toe slip-ons, high-heeled sandals, high-top sneakers, laced shoes, moccasins, slip-on sneakers and sneakers. Some are designed in laces, faux leather, techno fabric, rubber sole, multicolor pattern, round toe line while others have a laminated effect, textured leather, solid color, narrow toe line, flat heel etc.
Accessories: Accessories include carry belts, hats, foulard and stoles, gloves, wallets, jewelry, key rings, umbrellas and barbie dolls. They have a hint of beauty and perfection added to contrasting applications and logo details.